Visual Traveler: Wisconsin's Cranberry Culture

On a frigid fall day, our small media group pulled on tall waders and walked through ripe Wisconsin cranberry bogs that stretched to the horizon, as workers gently harvested the fruit before loading it into enormous trucks. We then traded our protective gear for warm vehicles. We had just experienced the state's cranberry culture.

More than 200 growers in this "Cranberry Capital of the World” produce 60% (or more!) of the nation's cranberry crop each fall, with annual production as high as 5.01 million barrels. Quebec is the world's second largest cranberry growing region, harvesting about 2.5 million barrels each year.

New cranberry vines typically yield fruit for the first time in three to five years, and some Wisconsin vines are 50 to 60 years old. The best soil includes sand and/or peat and access to water is also important for optimal growth. Although these vines like hot, humid summers and cold winters, cranberry growers create an ice layer to protect plants, when the temperature dips below zero. 

​Three Wisconsin Ocean Spray plants create sweetened dried cranberries and concentrate. At its peak, the Wisconsin Rapids plant processes 500,000-600,000 pounds of berries daily using strict quality control. Cranberry hulls become cattle feed, and 90% landfill gas fuels the plant.

Scheduled by a Des Moines p.r. firm during a different visit, one of my favorite 'cranberry culture' experiences was a 'Splash of Red Cranberry Tour' provided by students from Pittsville High School's Local Foods Class. We boarded a bus and individual kids filled us in on every aspect of cranberries. We toured a marsh under production and observed harvesting, testing, cleaning, and freezing of the berries. Covering the history of the cranberry industry and how it has evolved, their school curriculum prepared them well to discuss plant anatomy, growth, nutrition, and diseases. 

For a big dose of Wisconsin's cranberry culture, visit  the Warrens Cranberry Festival, which commemorated its 50th anniversary in 2023. The free event celebrates cranberries with arts and crafts, over 100 farm market vendors and a variety of food stands serving unique and delicious cranberry treats. 

​​Disclaimer: As a travel writer I may receive complimentary stays, admissions, meals, transportation, and, occasionally, products I am asked to review. However, I make every effort to report my experiences fairly and honestly.