Visual Traveler: Nashville's Iconic Goo Goo Cluster

                                   Above photo is by Lisa Waterman Gray. ©
What's in This Post
1) Goo Goo Cluster History
2) Goo Goo Cluster Variations
3) The Goo Goo Chocolate Co. Experience
4) Touring Goo Goo Chocolate Co. Slideshow
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Goo Goo Cluster History

In November 2021 Nashville’s Goo Goo Cluster reopened its 3rd Avenue location after a $2 million renovation and welcomed visitors again. Crafted since 1912, the original cluster recipe incorporated fresh roasted peanuts, caramel, marshmallow nougat, and milk chocolate in a then-unusual rounded shape. The first Goo Goo Clusters were also the first candy bar consisting of more than one principal ingredient. 

Goo Goo Cluster Variations

Today Goo Goo Chocolate Co. is an iconic Tennessee brand. Named for the Goo Goo Cluster inventor, The Howie Premium Goo Goo substitutes dark for milk chocolate. The Peanut Butter and Pretzel (PB&P) version combines peanut butter with caramel, pretzels, and dark chocolate. The Tennessee Apple Stack Cake and Fluffer Crunch are other versions. 

The Goo Goo Chocolate Co. Experience

Visitors can also custom design 'Goo Goos' thanks to a computerized machine in the bright and airy public space; or order scratch-made original and booze-infused shakes. But for a true chocolate lover's activity, check out a chocolate experience class. You'll have a blast, with some very tasty results.

                                  All above photos are by Lisa Waterman Gray. ©
Disclaimer: As a travel writer I may receive complementary stays, admissions, meals, transportation, and, occasionally, products I am asked to review. However, I make every effort to report my experiences fairly and honestly.

​Please note some of these photos are older. While they reflected the character of this business during my visit, specific details may have changed.